Transparency regarding the use
of artificial intelligence

Groupe SEB uses artificial intelligence (AI) technologies to assist in the creation of selected content on this website. This may include text, images, videos, translations or other digital content.

AI is used solely as a tool. All content is reviewed, assessed and approved by our specialist teams prior to publication. Final editorial responsibility always lies with a human being.

Through the responsible use of AI, we aim to continuously improve the timeliness, quality and relevance of our content, whilst ensuring transparency for our customers.