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Delicious coffee with a good conscience: here’s how it’s
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Sustainable, great tasting coffee:
that’s what we need!

Where does coffee come from?

Even when you’re buying your coffee beans or ground coffee, you can do something good and choose sustainably grown coffee. Sustainability means two things first and foremost in this industry: improving the living conditions in coffee-growing countries and making coffee cultivation a more environmental friendly process. There are various ways to recognise these fair trade coffee products, for example by the different seals on the packaging. But sustainability doesn’t just end here!

Why is drinking fair trade coffee worthwhile? You’ll find 5 good reasons right here!

The right takeaway coffee cup

If you like to drink coffee on the go, you should think about your choice of coffee mug for that takeaway coffee. These days, almost three quarters of Germans enjoy drinking coffee on the move, so the number of takeaway coffee cups used in Germany has now reached around 2.8 billion cups per year. The production of these mugs requires 64,000 tons of wood, 1.5 billion litres of water, 11,000 tons of plastic and a lot of energy – the numbers are staggering!

What this means for the environment is clear to see. Indeed, overflowing bins and increasing heaps of rubbish are just a few examples of the many problems we see every year due to the use of disposable cups. High-quality stainless steel or plastic thermo mugs make for a smart, environmentally friendly alternative.

No more disposable quick fixes! 
By using a reusable mug, each person in Germany could save 34 disposable coffee cups on average each year. For more information, facts and figures on the disposable cup problem, take a look here!

Comparison: disposable cups vs. reusable mugs

Reusable mugs help save resources, plus they also protect the environment and prevent excess waste: a disposable cup has a useful life of just 15 minutes or so, whereas a reusable mug like the TRAVEL MUG thermo mug from EMSA is designed to last several years. All in all, reusable mugs use considerably fewer resources than disposable cups as they are refilled frequently throughout their entire useful life. Reusable coffee mugs only have to be used around 40 times to achieve a significantly better life cycle assessment. They really are the better mugs.

Here are two more good arguments in favour of reusable mugs:

  • More great taste!
    Coffee stays hot and aromatic for longer in reusable thermo mugs.
  • More money in your wallet!
    Reusable mugs are cheaper in the long term – lots of cafés now offer discounts for people who bring their own mugs with them.

Convinced?

If you’ve decided to go for a reusable option instead of your usual takeaway coffee cup, there are various materials you can choose from when selecting a mug, including stainless steel, plastic or porcelain. You can buy a cheap reusable mug from as little as 15 euros. But if what you want is a thermo mug that scores highly both in terms of insulation, leak-tightness and durability, it’s well worth investing in a high-quality reusable mug. Oh and by the way, they are also...


...really stylish!

There are virtually no limits to the individuality of reusable mugs. Take the TRAVEL MUG thermo mugs, for example: a stylish accessory for use on the go. With various colours available, there’s a model for every takeaway coffee lover – and they’re all environmentally friendly, that’s a guarantee!



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