Coffee to go: Emsa is putting a stop to disposable quick fixes!
What’s the opposite of throwing something away? Keeping it and using it again! With the “Reduce, reuse, refill!” campaign, Emsa is committed to promoting the use of reusable mugs for coffee to go. That popular caffeine fix from a disposable cup leaves a bitter aftertaste: around 320,000 disposable cup are used every hour in Germany alone, and with each cup used for an average of 15 minutes, the usefulness of these cups is pretty short-lived.1 Emsa’s “Reduce, reuse, refill” slogan says it all. The campaign is raising awareness of a more environmentally friendly alternative, urging consumers to opt for a high-quality thermo mug, such as the Travel Mug, which can be used time and time again.
And the Travel Mug can do so much more than this. It keeps drinks hot for a remarkably long time, plus it can easily be stored in a bag or a backpack as it is 100% leak-proof. The ingenious 360 degree drinking aperture allows you to drink your beverage from any side, plus the mug and lid are dishwasher safe. With all these benefits, the Thermo Mug has already emerged victorious in three thermo mug tests 2 and was recently named the best thermo mug in the NDR-Markt consumer test 3.
Be it at the retailer, on city billboards or online, for example on the “Reduce, reuse, refill!” page (www.emsa.com/reduce-reuse-refill/), the aim of the campaign is to make young and old aware of the fact that the use of disposable cups harms the environment in many ways. The objective is clear to see: put a stop to disposable quick fixes and choose a reusable mug!
1 Deutsche Umwelthilfe [German Environmental Aid], Background Document. Disposable Coffee Cups – Environmental Impact and Alternatives [German], www.duh.de/fileadmin/_migrated/content_uploads/Coffee-to-go_Hintergrund.pdf [Last accessed: 03.02.2017].
2 "WDR Servicezeit" and "SWR Marktcheck": 7 thermo mugs on the test bench, broadcast on 10 January 2013; | ZDF “Volle Kanne”: 6 thermo mugs on the test bench, broadcast on 7 February 2014 | NDR 1 Radio MV: 5 vacuum mugs on the testbench, broadcast on 29 January 2015.
3 NDR-Markt”: Thermo mugs on the testbench: Heiß und dicht? [Hot and leak-proof?], broadcast on 30 January 2017, Source: www.ndr.de/ratgeber/verbraucher/Thermobecher-im-Test-Heiss-und-dicht,thermobecher128.html [Last accessed: 03.02.2017].
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