No more disposable quick fixes!

No more disposable quick fixes!

On the way to work, at the next meeting on the agenda or while shopping – the tradition of enjoying a coffee from a paper cup on the go is more popular than ever. But the pleasure of that coffee leaves a bitter aftertaste: the short useful life of disposable cups means mass production on a huge scale, and this in turn harms the environment. 

The disposable cup problem in numbers*

  • The average useful life of a takeaway coffee cup is just 15 minutes.
  • 70% of coffee drinkers in Germany regularly use takeaway coffee cups.
  • Around 2.8 billion disposable cups are used every year in Germany – that’s 7.6 million a day and 320,000 an hour.
  • All in all, this produces around 40,000 tonnes of waste, which is roughly the weight of 33,000 small cars.
  • If all the disposable cups used in Germany in a single year were to be stacked on top of each other (lids included), they would make a 300,000 km tall tower. Linked together in the form of a chain, they could encircle the earth more than 7 times.

The solution: reusable instead of disposable

High-quality stainless steel or plastic thermo mugs make for a smart, environmentally friendly alternative.

Finally, something to hold onto!

The Travel Mug from Emsa not only makes the pleasure of coffee on the go more environmentally friendly, but it also makes it last a long time:

the Travel Mug keeps drinks hot for 4 hours and cold for 8 hours, plus it can easily be stored in a bag or a backpack as it is 100% leak-proof. Remarkably practical: the ingenious 360 degree all-round drinking aperture allows you to drink your beverage from any side, plus the mug and lid are completely dishwasher safe.The stainless steel Travel Mug is also a three-time test winner to boot.** 

And another thing: preparing a coffee at home and taking it with you in a vacuum mug isn’t just a more environmentally friendly option; it’s also a cheaper alternative to enjoying your daily hit from a disposable cup.

Endless drinking: from simple to colourful

Go for the classic stainless steel option or a light-green silicon sleeve: with various colours available, there’s a Travel Mug for every takeaway coffee lover – and they’re all environmentally friendly, that’s a guarantee!


* Deutsche Umwelthilfe [German Environmental Aid], Background Document. Disposable Coffee Cups – Environmental Impact And Alternatives [German], URL:

** “WDR Servicezeit” and “SWR Marktcheck”: 7 vacuum mugs on the test bench, broadcast on 10 January 2013; | ZDF “Volle Kanne”: 6 vacuum mugs on the test bench, 7 February 2014 | NDR 1 Radio MV: 5 vacuum mugs on the test bench, 29 January 2015